Northbound
A savings app for first-time investors. Redesigned onboarding and reduced drop-off by 38% in the first month.
Product designer · San Francisco
I help startups turn messy problems into simple interfaces. Currently available for select freelance work.
About
I started as a visual designer and gradually moved into product: research, flows, systems, and the quiet details that make a product feel considered. I care most about clarity, restraint, and shipping.
I’ve worked with early-stage teams and larger product orgs — from first-launch MVPs to mature design systems. Outside of work I photograph city light, cook too much pasta, and keep a small stack of unread design books.
Selected work
A savings app for first-time investors. Redesigned onboarding and reduced drop-off by 38% in the first month.
Patient-facing portal for a network of clinics. Built a shared component system used across web and native.
Knowledge base product for remote teams. Led information architecture, search, and editor experience.
Skills
Contact
Tell me a little about your project. I’ll reply within a couple of days.